G-Star Raw was founded in the Netherlands in 1989. After the brand was initially treated more as an insider tip, the company expanded internationally in 1993 and became world-famous with its jeans. The successful denim label emphasizes the attractiveness of the denim fabric with washes and special treatments. This brings out unique features and maximum quality. Every season, a new, experimental range is launched that surprises customers with unusual details. In addition to the popular jeans collection, G-Star Raw convinces with full collections for men and women, as well as our accessory and shoe lines.